Venice, FL— Celebrating over 35 years in business, Absolute Aluminum, a leading provider of pool & patio enclosures, seamless gutters, StruXure pergolas, and more, is excited to announce an eye-catching rebrand. The new look reflects the company’s daring, bright, and courageous employees who are the lifeblood of its operations. This rebrand comes at a pivotal time for Absolute Aluminum as it prepares to expand into new markets across the region. “The colors are bold and confident, and we’re pretty bold in what we say.”, said Dale (DJ) DesJardins, CEO of Absolute Aluminum. “We tell every customer that we will provide them a Solid Education, Solid Communication throughout the project and the Solid Installation. I would say, that’s pretty bold.”
Tying into this new look is the company’s playful tagline: “Cage Looking RRRUFF? Mystery Solved.” This slogan captures the essence of Absolute Aluminum’s commitment to solving customers’ outdoor living problems with expert precision, while also showcasing the company’s fun and approachable culture. The rebrand also includes the introduction of a new mascot, paying tribute to Horatio—the star of Absolute Aluminum’s popular commercials. This mascot will forever honor Horatio’s place in the company’s story and symbolize the emphasis Absolute Aluminum is putting on keeping pets safe and happy during home improvement projects.
“In 10 years, I see the company all over the state of Florida, expanded beyond the state lines into Texas with the people that are here now that want to continue on this voyage, running those locations.”, Said Ryan Manual, COO of Absolute Aluminum. As Absolute Aluminum continues to expand into new markets, the company remains dedicated to providing the world-class service that has defined it for nearly four decades. The rebrand symbolizes the exciting future ahead, driven by the same passion and excellence that has always been at the heart of the company.